Team reviewing data and market insights, representing City Calling's talent mapping service

Talent Mapping & Market Insights

Talent Mapping & Market Insights

Talent Mapping & Market Insights

Salary Benchmarking. Talent pool mapping. Strategic roadmaps.

Salary Benchmarking. Talent pool mapping. Strategic roadmaps.

Understand your market. Outperform your competition. Build smarter hiring strategies.

Understand your market. Outperform your competition. Build smarter hiring strategies.

Good hiring decisions start long before a vacancy exists. Our Talent Mapping & Market Insights service gives you a clear, evidence-based picture of your talent landscape — who's out there, what they're paid, where the gaps are, and how your organisation compares — so that when you do need to hire, you're moving with information instead of guesswork.

This service is particularly valuable ahead of major projects, restructures, expansion into new regions, or simply as an annual health-check on your competitiveness as an employer.

Good hiring decisions start long before a vacancy exists. Our Talent Mapping & Market Insights service gives you a clear, evidence-based picture of your talent landscape — who’s out there, what they’re paid, where the gaps are, and how your organisation compares — so that when you do need to hire, you’re moving with information instead of guesswork.

This service is particularly valuable ahead of major projects, restructures, expansion into new regions, or simply as an annual health-check on your competitiveness as an employer.

What You Can Expect:

What You Can Expect:

What You Can Expect:

Competitor salary benchmarking

Competitor salary benchmarking

Clear data on how your packages compare to similar organisations, so you're not losing candidates over pay you didn't know was uncompetitive.

Clear data on how your packages compare to similar organisations, so you’re not losing candidates over pay you didn’t know was uncompetitive.

Rigorous Screening Process

Rigorous Screening Process

A detailed view of where relevant talent sits, in what volume, and how mobile they're likely to be.

A detailed view of where relevant talent sits, in what volume, and how mobile they’re likely to be.

Talent pool mapping by sector & region

Talent pool mapping by sector & region

Real-world intelligence on how easy or hard specific roles will be to fill, and realistic timelines for doing so.

Real-world intelligence on how easy or hard specific roles will be to fill, and realistic timelines for doing so.

Strategic hiring roadmaps

Strategic hiring roadmaps

Practical, sequenced recommendations for how and when to approach upcoming hiring needs, built around your business plans rather than generic best practice.

Practical, sequenced recommendations for how and when to approach upcoming hiring needs, built around your business plans rather than generic best practice.

Team working at laptops around a table
The output isn't just a report, it's a set of decisions you can act on, delivered by people who work in this market every day.

The output isn’t just a report, it’s a set of decisions you can act on, delivered by people who work in this market every day.

Two colleagues reviewing market data charts on a laptop

Typical Services include:

Typical Services include:

  • Market intelligence reports


  • Talent pipeline audits


  • Salary & benefits benchmarking studies


  • Workforce planning workshops