Job hunting can be a challenging and often discouraging experience, especially when applications don’t lead to interviews or offers. While many people assume the market is the issue, subtle and easily overlooked factors often have a much greater impact.

Here are five things that could be affecting your job search — and how to overcome them.

1. An unfocused or outdated CV

Your CV is your primary marketing tool. If it’s too generic, cluttered, or outdated, employers may struggle to see your strengths. Do not underestimate the importance of clarity, relevance, and a modern layout.

What to do:
Tailor your CV to each role, focus on achievements instead of tasks, and ensure the structure is clean and easy to read

2. A weak or inconsistent online presence

Many employers research candidates online before moving them forward. An incomplete LinkedIn profile, gaps in your employment history, or inconsistent dates can raise doubts. Career writers emphasise that your online presence should support (not contradict) your CV.

What to do:
Update your LinkedIn profile, ensure it reflects your CV accurately, and engage with industry topics to improve visibility.

3. Applying without a clear strategy

Applying for dozens of roles can feel productive, but sending generic applications usually results in fewer responses. Employers look for evidence that you’ve read the job description and understand their organisation.

What to do:
Be more selective. Tailor each application, research each employer, and highlight the skills and experience most relevant to that specific role.

Discover why candidates choose us:
https://citycalling.com/why-work-with-us/

4. Insufficient interview preparation

A strong CV may get you to interview stage, but poor preparation can stop you progressing. Employers expect candidates to understand the company, the role, and how their experience fits.

What to do:
Prepare clear examples using the STAR method (situation, task, action, result). Make sure you research the organisation thoroughly, and practise answering competency-based questions.

The STAR method | National Careers Service

5. Poor communication or lack of follow-up

Communication plays a key role throughout the recruitment process. Slow responses, unclear emails, or failing to follow up after interviews may give the impression of low interest or poor professionalism.

What to do:
Respond promptly, communicate clearly, and send a brief thank-you message after interviews to reinforce your enthusiasm.

How City Calling can help

If you’re ready to improve your job search strategy, refine your applications, or explore new opportunities, City Calling can support you.