Position title
Digital Marketing Executive Vacancy, Harrow, London
Description

Our client, Munnelly Group PLC a leading UK construction and infrastructure support services group, is searching for a highly energised, self-motivated and experienced Digital Marketing Executive to join a growing marketing team. The Digital Marketing Executive will be working closely with the Digital Marketing Manager.

 

The Role

SEO

  • Assist the Digital Marketing Manager with managing and maintaining all brand websites, including improving SEO, auditing and analysis
  • Work with Digital Marketing Manager to create an SEO and SEM strategy to ensure growth, engagement and brand building for all brands and their unique customer requirements
  • Responsible for ensuring all existing site pages are claimed across all online platforms (Yelp, Directories, Google Listing and others)
  • Implement and optimise campaigns within agreed marketing spend levels, with a specific focus on SEO and SEM encompassing paid-search and paid-social channels
  • Responsible for off-page SEO such as backlinks and guest blogging as well as influencer marketing

 

Content Creation

  • Create digital content to support a wider digital marketing strategy
  • Create SEO and SEM optimised web pages, social media content, blogs, landing pages, campaign content and press releases
  • Write compelling optimised guest and feature content based on trending topics
  • Content creation and management such as videos and scheduled content management and release
  • Work with the creative team to create artwork, image, videos and text for various communications and campaigns
  • Creating optimised content to share on forums and relevant websites for all brands

 

Social Media Strategy

  • Create and implement a social media strategy with the Digital Marketing Manager for all MGPLC brands
  • Oversee all MGPLC brand social media accounts
  • Work with the creative team to ensure engaging content, imagery and messaging is created
  • Ensure we interact with social media engagements and provide commentary on relevant posts
  • Attend MGPLC brand events for real-time messaging and stories
  • Track and report on online performance
  • Engage with MGPLC industry influencers
  • Ensure all key MGPLC internal and external messaging is delivered as it happens
  • Undertake a competitor analysis of social activity
  • Work with the marketing team to deliver social content for campaigns, website updates and news
  • Contribute to the yearly budget and strategy

 

Digital Advertising

  • Support the digital team with the creation of paid campaigns across all digital advertising platforms in line with brand messaging and keywords
  • Research and gather keywords and trending words for campaigns
  • Analyse and optimise adverts to ensure they are high ranking with strong page relevance score, this will include having relevant landing pages
  • Weekly and monthly review of AD campaigns and optimise based on ROI and analytics
  • Create mobile optimised paid campaigns
  • Use gathered data from analytics and other sources to understand customer wants, needs and improve customer experience

 

Email Marketing and Campaigns

  • Run monthly and on-trend marketing campaigns for both internal and external audiences
  • Bring creativity to our marketing strategy, allowing us to appeal to our customers in the right way that will, in turn, drive awareness and build engagement
  • Create engaging and creative email newsletter and templates with relevant CTAs
  • Analyse and track engagement and success rate of email campaigns
  • Work with the manager to create campaigns focused on acquisition and retention
  • Create and manage loyalty schemes across all brands, optimizing the schemes to encourage brand loyalty and allow customer data to be used for targeted marketing

 

Essential skills

  • Must have excellent written and communication skills
  • Previous and proven digital marketing experience

 

Desirable skills

  • Previous industry experience
  • Degree in English or Marketing

 

The ideal candidate:

  • Demonstrable knowledge of SEO, SEM and how to improve the visibility of websites in search results
  • Excellent attention to detail
  • Strong analytical skills and the ability to see trends and apply learnings to strategy
  • Preferably know Adobe, Canva, Mailchimp, WordPress and Hootsuite
  • Experience with using Google paid and non-paid platforms
  • Experience in taking photos, creating live video for social media and keyword optimised content
  • Will demonstrate knowledge of SEO, SEM and how to improve the visibility of websites in search results
Employment Type
Full Time
Beginning of employment
ASAP
Duration of employment
Permanent
Job Location
84-88 Munnelly House, HA1 4HZ, Harrow On The Hill, London, United Kingdom
Working Hours
8 AM - 5 PM
Date posted
11th February 2020
Valid through
31 March 2020
PDF Export

Position: Digital Marketing Executive Vacancy, Harrow, London

Thank you for submitting your application. We will contact you shortly!